Identity guidelines for a meetings, events and travel solutions tech company.
The goal was to create a unified identity and a stronger brand presence. In addition to the guideline design, I took part in the logo refresh, stationery assets, and establishment of rules for using the logo and associated graphic elements.
Icon design, color scheme, and design direction for PotashCorp's SHE (Safety, Health, Environment) Corporate Standards landing page templates which fall in line with the established art direction of the overall website. The website is a resource for employees, contractors, and service providers to find documents related to safety, environmental, health, and security guidelines of PotashCorp.
The goal was to align the icon’s design specific to what they mean in relation to PotashCorp. For example, the product stewardship icon represents the lifecycle of the product from mining it to its ultimate use on farms.
BAI is a professional association for the banking industry that provides banking insights through conferences/events, articles, and seminars/webinars.
I was tasked with designing thirteen templates with their refreshed brand identity. The goal was to create a design that helps navigate BAI's large archive of information and articles.
Identity guidelines design for a national science laboratory. Facing a difficult history and competition from laboratories abroad, Argonne needed to present a more bold and optimistic presence in their marketing to recruit scientists.
Drawing inspiration from a strong messaging concept, I designed the guidelines based on their existing visual language, and built upon it by presenting a different perspective on how they view their organization.
A set of 16 icons/illustrations for airline customer marketing presentations for the 787 Dreamliner airplane. The goal was create icons to represent complex and technical material as simple depictions of the key features of the 787.
The illustration style reflects both the technical and bold aspect of the brand that is simple with a pop of color.
Branding concept for a hostel that emphasizes their social atmosphere and builds a playful experience for their guests around Chicago architecture and signage. Branding materials include room marker/number label, key cards, city guide, and website.
Identity system concept for a design product studio. It emphasizes the playful and artistic spirit of their business through a hand-drawn logomark system.